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[Applause] so so what would you like to begin well why don't we do it this way we we do want to get to the talking about the future but we have some there is some controversy that you've just been through so let me just start by asking you you have a business that's based on sharing obviously people wouldn't go on Facebook unless they wanted to share with with groups of people but there is this perception that you're on a course or have been on a course to push people's information into a position where it's pretty much visible across the internet unless they do a bunch of stuff about it is that a wrong perception of being wrongly labeled with that or is that something you didn't communicate right or what is your feeling about that sure so I mean privacy is a is a really important issue for us and for the Internet so we spent a lot of time thinking about these things in terms of the settings that we have I think that there are some misperceptions and then some of it I think is in mind with what we're trying to do so you know the primary things that people do on the service like you were saying are they use it to share with their friends and the people around them in their community and they use it to stay connected right wait and and to kind of keep in touch with people and you know there are different parts of the service that people use for both right so a lot of the time when I when I talk about sharing what I'm talking about is you know people will post a status update you know sometimes I'll do that and make it available to everyone at Facebook everyone at the company you know sometimes you'll share photos or you might go on a vacation and take photos with your family and only want to share that with your family right near the control to be able to do that so that's kind of on the sharing side that's most of what people are doing on a day to day basis then there's the side of our staying connected with people where you know you don't start off on Facebook with all of your real-life friends already being your friends so people need to be able to search for you type in your name figure out which person you are right I mean we probably have pretty unique names but you know our head of product to name is Chris Cox so there's a million Chris Cox's I'm assumin looking for him needs to be able to know okay here's here we share these friends he works at Facebook he's from this place and having some information be visible more broadly is very valuable for that so what we've found over time is that there are really good settings for people to have to enable people to stay connected with them and find them and there are good kind of default ways that people want to be sharing information with the community around them and that's kind of what we're trying to do now I mean there have been misperceptions that say that we're trying to make all the information open or something like that and that's completely false I mean there are big buckets of information that we recommend that you share with you know only your friends privately all the really sensitive stuff like your contact information your address your phone number who can go and post up on your page that stuff is all set to friends only more sensitive stuff like like photos of you or videos of you we recommend that that's only visible to your friends of friends right people in the community around you and then some of the more basic information we recommend that that's visible to everyone okay you know when you did that though this was this is a complaint I hear from a lot of people not Silicon Valley people is they come to Facebook with the beginnings of these are people I know that I'm linking with and I'm not sharing with people I don't know and I will pick who I know who I don't know some of these things were changed because you recommend them perhaps we don't agree with your recommendations why why did you go to that at that one point did you expect that kind of backlash or do you feel like it's a blogosphere of backlash that it's just annoying people like myself would you feel like it's an actual genuine backlash that people were expecting one thing and then you recommended something that made it so before they had a chance to participate in it which was Steve was talking about last night you tell them again you tell them again and you tell them again in plain English sure so I mean I think the the most important thing is we recommended settings for people and we always do whether it's when I sign up or you know along the way when we launch new things we recommend and settings for people and we asked that everyone go and review their settings and make a choice for what they want their settings to be you know so that all of that process and we didn't change any settings or anything about I think that's a really important piece of this you know the big feedback that we got that I actually it really resonated with me was that over time the privacy settings had just become too complex right we built privacy into every single product that we've ever launched from the beginning of the site each piece of information that you shared had a privacy setting it's not only whether it's public or private so you can set it to be open to everyone you could set it to be open to the communities around you could set it to be open to just your friends or or even you know a smaller group than that and over years of just launching products and products and products we accumulated dozens of settings so it really resonated to me at least when people were saying you know we want to make sure is that we have control over how we're sharing information but with all these settings we're not sure how to use them so that's what we did we kind of we spent a couple of weeks building this we built one main setting that people can now use so that it controls all of the information they're sharing on a day to day basis and you can just set it all to be open to everyone or friends or whoever you want right but there's a difference between sort of your user interface for your settings which you have overhauled and it's always good to be simpler and I know that you can still go in and customize them and have the more complex view if you want and that's all good but real issue is whether people trust that you're still on board with the idea that they thought you are on board with when they join I think this is what Kara was saying which is it's a place to share with people a limited group of people not an unlimited group of people and certainly not the whole internet and you did this instant personalization thing you did these community pages that what they recall yes things just came at members of Facebook you know you go onto Facebook one day and there's an announcement from you guys that oh you know what you know those interest you put on your page three years ago when you joined now they're all linked to some pages and you're like what what does that mean who has access to those pages what are those pages would you've done some abrupt things that yes there was a way to back out of them by going to privacy settings but even if they were simpler privacy settings you're still putting the onus on me to do some work to maintain the level of privacy I expected at the beginning so the question that I have is not about whether your privacy settings were complicated or simple or better or worse but why do I have to do the work to even go to them why are you taking preemptive steps that make me go and check and make sure that I have the control I want sure well I think that how the system is set up is a really important part for how it functions and before I was talking about how there are these two primary things that people do they share information with the people around them it's never been you know by default just your friends it's always been kind of community around you whether it was colleges or companies or regions most recently you know and then the other thing is people want to stay connected with the people around them and you know I mean there's this this thing that we're seeing more and more there's the serendipity and how people are sharing information on these services that can only happen when you're when you're sharing it with when you're sharing things with a broader group of people so let me give you an example yeah um you know pretty recently I've been trying to schedule a dinner just to hang out with our head of technical operations Jonathan heiliger for four weeks and we just we hadn't been able to set it up just because we're both busy on different evenings and one night I found you know my dinner plans got cancelled and I posted something online there was a cookie I'm going to this place status visible to the people in my community around me and and he actually can you reply and you say okay I'm there so I end up going and we ended up getting dinner and it was this pretty kind of it was this great kind of serendipitous moment that happens through sharing it's the type of thing that I think it's the type of connection that gets made on face I'm a little confused you wanted to have dinner with one single person well no I didn't expect that he was gonna be there um so what I'm saying is you could have emailed him right or you could have texted him or something and maybe I'm not I'm maybe I'm not doing a great job telling the story I was trying to get to know him for a while I did not expect that he was gonna be I say okay so yes I was going to a place and I ended up running into a friend there right and you know not that we call that serendipity right it's kind of a lucky coincidence when when something like this happens and I think one of the reasons why we consider this to be a lucky coincidence is because we miss most of the connections like that that are happening in the world around us but you wouldn't answer my question my question is you seem to have taken some steps to make more public my information as a facebook member on your own by yourself all of a sudden announcing them and without in my mind I'm thinking well what I really have is I have X number of friends here I'm happy to have them see my photos or my status messages I'm happy to know when their birthdays are happy to have them right on my wall why is the management of this company saying they're going to take some my information and do some things with it well I think what what means is there's different levels of what sharing means to you something different than what it means to Walt obviously you are thrilled people know you're somewhere and they show up personally that is there a level of privacy that just has to apply to everyone or do you think I mean you might have a view of this is what privacy means to Mark Zuckerberg so this is what it's going to mean at Facebook yeah I mean people can control this right themselves I mean simple control has always been one of the important parts of using Facebook and um you know people one of the interesting facts that I think a lot of people don't know is that more than 50% of Facebook users have changed a privacy setting at some point in their experience right so most of users go through their settings and it will tweak at least one thing now I mean that's interesting because it shows that a people understand what the settings are right people are using them right so we go through and we recommend what we think are the right settings for people and then they use they use the product if they want they can change if they want people are but also the majority of the people who are going through this aren't changing most of the settings right so they're going through and they're they're seeing the settings and changing what they want but also kind of keeping the things that they want to have so to me that's a signal that we're on the whole getting it right but also doing a reasonable job of giving people control so that way they can go in and change the things that they want as well do you feel like it's a backlash or that you feel like you're violating people's privacy when you're when you do because some things do what for better or worse whether you deserve it or not some of these you know you're in a public figure you get a lot of things those emails back in college they stick to you now whether you like it or not and the problem is probably unfair to I don't want to see text I wrote when I was 19 years old or maybe last week even but truly why does that you feel like it sticks to you or why does it because it because you happen to run a service that is sharing how do you explain the hubbub around it what do you how do you and it must affect you as a person because yeah you know I mean when I was 18 or 19 years old I did a lot of stupid things right when I was in college and I think um you know I don't want to make an excuse for that I I did stupid things I think they're embarrassing and I'm I'm really sorry that I did them um you know some of the things that people accused me of her true some of them aren't I think a lot of it has been pretty well documented um you know the case is really trying to true um you know I mean I think there's there's the I actually don't even know looking back you know I'm like I am sure printed it's tough for me to tell but I mean there's Facemash right I'm in there yeah some IMS that have been printed under pranksters blogs um you know it's I think the issue is you became the head of the biggest social networking company on the planet ya know so everything is you names and things that you know so I started this when I was you know started working on this type of stuff when I was 18 started building this when I was around 19 years old um and along the way just you know we I just came to I think you know a lot of stuff changed as we've gone from building this project in a dorm room to now having a service that almost 500 million people are using on a day-to-day basis and um it's that well they want to know who you are and what you actually think I mean it should do what they and you should explain that to them I mean in some way do you feel like you're adequately portrayed as a because I want to wonder about the person who actually created this thing yeah I mean I you know a lot of stuff happened I've been along the way I think um you know there were real learning points and turning points along the way in terms of in terms of building things you know it really went from this position very early on where we were just in this college dorm room – we moved out to California lose a few friends in May and you know it had this project feel for a while and there was this real turning point when when company started trying to buy the company for a huge amount of money and you know I'd kind of get my friends together and we had to decide what was it that we really cared about and what was it that we wanted to do and you know we decided not to take those offers and write you know to me a lot of that decision was that what we wanted to do and what we wanted to spend you know a big part of our lives doing was just continuing to push and and and kind of build products that help people share information build products that help people stay connected and that's really what we're spending our time doing and you know I think there's just been a lot of a lot of space between that early stuff and where we are now if I could if I knew what I knew now then then I hope I wouldn't have made those mistakes but I can't go back and change the past I can only do what we think is the right thing going forward so before we move off this privacy thing and I thought that was a fascinating ask anyone take off the hoodie no I never take off I know yeah yeah there's a group of women in the audience that wish you would girls whoa all right okay that's okay can you explain what this instant personalization thing was that you did and why did it and what was the what's the value of it to your users hey I should take off buddy take off the head oh all right yeah this is a great moment in internet history what yeah um we're gonna do the mic put it on your put on the collar of your tea here you watch it you need some help no sorry about that we're not even yelling at ya yeah we're not gonna yell it now a question at all that is a warm hoodie yeah no it's a thick hoodie we it's um it's a company hoodie we print our mission on the inside what oh really on the inside of the hoodie everybody take off what is it making the making the world more open and connected oh my god it's like a sequel Walt look at that making the world open and connected stream graph platform in this weird symbol in the middle that is probably for the Illuminati Oh mm oh it's mm oh no I read Dan Brown on them so what's the what is instant personalization and why don't you do it what's the shirt I mean so what we're what we're trying to do is um you know whoo we're building Facebook in this way what we think is pretty different from most other sites right it's a lot more engaging than then you know almost every other web site out there and we think that the reason for that is that it's designed around people fundamentally you know when you look at newsfeed we've done these interesting eye tracking studies where you know to see how people use the site and unlike most applications people don't browse through looking at navigation they browse through looking at people right it's like you kind of fixate on a person's face and then you navigate through that so I'm a lot of apps you might kind of go to messages and and that and create messages do that on Facebook what you do is a lot of people navigate to go to a person they choose to send them a message right in their wall or view their photos or whatever they're going to do and we just think that this model is a more engaging way to build apps and you know so we built a bunch of them ourselves whether it was photos or video is saying and what we we have the strategy we're what we're trying to do is make it possible for everyone to build different social apps that are basically designed with people of their Center and that's what we a lot of the stuff that we started talking about at f8 right we started the strategy around 2007 where people could build apps inside Facebook they're now more than a million developers doing that ranging from you know the largest companies like Zynga that have really started the whole social gaming thing that's now multi-billion dollar industry to a lot of hobbyist developers and what we're trying to do now is make it so that people can extend that outside of Facebook right because we never thought that it would all kind of stick within one website to the rest of the web so we have focused on a number of different things that make it so that people can build on these these people centric websites and apps on their phones and desktop software and one of the main things that we've done is social plugins right which basically is it makes it means that with a single line of code you can just kind of insert a plug-in on your site a lot of news sites have done it ABC a lot of a lot of different news sites and that that is a really simple way to personalize your site right and those actually since f8 200,000 different sites have started using social plugins and most of them have seen that there the referral rate from Facebook users has gone up by about 2x right so it's been a big increase in terms of the engagement on the site that people have gotten from making their site more designed from the ground up around people right so in terms of getting that in personalization is kind of the other side of that program right we're trying to make it so that you know all of these sites can be designed around people you know all these different websites applications and social plugins I think are going to be the primary way that that happens but for sites that are you know more technical and want to build things build you know kind of whole stack themselves we wanted to have a program where we could partner with just a handful of sites um to make it so they can use only the information that's open to everyone on Facebook to personalize things so for example Pandora um isn't is an application where you go and if you set your music to be visible to everyone then it can access your music and it can start playing songs that you like as soon as you show up on their site and it's a great integration and it's a good personalized experience as soon as you use it that they've kind of coded in collaboration with us so that's kind of how we see the civil wine I'll say why not when I log on to Facebook say hey we've got this new thing with Pandora if you happen to also like Pandora which would do just what you just subscribe which sounds great check here if you want to do it you did it kind of the opposite you we have that program it's it's regular connect right I mean like any web site and very popular right what's in the sites of you so why did you will sort of put up a notice saying uh Mike what is it Microsoft to Docs what the other one was Yelp you're so dark see open-end oh and your partners for us so we feel you are automatically now instantly personalized there without asking so so what we've found is that you know so a lot of sites are using connect it's more than one hundred thousand right um but it's actually even though it's just one click to click on this blue button to use connect it's it's a lot more friction than then I think it seems right because I like you go to a site like Yelp or you go to a site like Pandora and it's you're going because you want to use Pandora and I'm not immediately clear what you get if if you had a personalized experience or if the site war had if it knew who all your friends were so that's why we're doing the push both around social plugins and around instant personalization at the same time right it's this big push where we just think that all of these different products are going to get an order of magnitude better when they're designed with people at their core what shouldn't people make the decision themselves topped into it this is my last question on this seriously but I don't understand yeah thanks shouldn't people I'm sorry if you don't think it's important but I do so shouldn't know so hepta I think that the you know making these products that people can share and that people have control and that are simple to do both is this balance right an opt inverse opt-out is one part of that balance right so for example we've added a lot of products time has gone on when we launched the first version of Facebook there was there were no messages on the site right so I've been clearly when we added messages I think it was fine to make it so I mean you can go now and you can turn off messages if you want you can make it so that people can't message you but that we thought that was that was right to have as an opt-out thing similarly when we launched newsfeed you know there was a pretty big backlash around that I mean that was actually her the ratio of Facebook users 10% of Facebook users were protesting and a lot of what people wanted was let us turn it on or at least you know just make it so that people have to choose to turn it on before they can use newsfeed um and you know looking back on it I think newsfeed is such a critical part of the experience that it would have been pretty crazy if now for you know when you sign up for Facebook if you had to choose that you want to turn on each individual one of these features if news food wasn't there by default I mean there are whole services that all they are now is a newsfeed okay um so you know I just think I think it's a balance on all these things and some of the picking and other people do someone and yeah and I don't know if we always get it right and we always want to listen to feedback and do what we think are the right things but my prediction would be that a few years from now we'll look back and wonder why there was ever this time when all these websites and applications whether they're mobile applications or websites weren't personalized in some way whether it's through social plugins or connect or instant personalization or whatever programs other companies come out with but I just think that the world is moving in this direction where things are going to be designed more around people and I think that's going to be a really powerful director let's talk about where that's going let's talk about the next phase of social networking here you already gotten to five clothes you're about to announce five hundred million users and have a lovely party I understand what are you going to a billion what's the goal what is what is the next phase of social network because you have such a massive influence on the rest of the ecosystem now what do you a Matt what are the what are three or four things you see on the short term horizon in long term horizon well you know I think the industry is it's come a long way in the last five years right from these sites like Friendster and MySpace and the first version of Facebook that we're really use walled garden sites – now becoming more of a social platform right and I just think the bad trend is going to continue so what we found was you know Facebook built a lot of these apps itself early on we built photos we built groups we build events and those are and respectively the most used photos groups events applications online and along the way we just realized you know we're never going to build all of these applications ourselves and would be the wrong strategy for us to try to do that so we started building this platform and opening up over time and you know it's and it's interesting because the the privacy concerns that people have around having their information with third-party applications is something that I think over time people use these applications they have a good experience with them they understand the controls that they have and they can get more comfortable as that happens so that's one of the reasons why you know when we started with applications we started off building an inside Facebook to begin with but the goal was never to have all these applications built inside Facebook it was to make it so that every application that gets built in every industry um can be designed in this new way around people first and that's really the direction that I think it's going in so you know first we built the kind of some of the core apps then platform inside Facebook then connect now social plugins and instant personalization and I just think we're going to look out you know over the next few years and a lot of the industries that there hasn't been innovation and for a while are going to have new applications built that are built with people at their core yeah um such as anything I mean I think I think Yelp is actually a really interesting example where there have been directories of businesses for a long time but now you know now for for the first time there's it's there's a there's the service where you can go and you can see what your friends like and you can see with what people around you are reviewing people that you respect and and you know just being them to go now and I mean Yelp is one of the instant personalization partners and be able to see what the people around you are connected to I just think it adds an element to the experience that is both qualitatively good and is extremely good for engagement and use of the site and can I ask you what you think is meant by the social graph is that something out Facebook controls or somebody else controls or what's the what's the social graph and and and secondly how can it be monetized in a way that's you know fair to the people who use it who are were included in it well I mean so the idea of the social graph that we we just reintroduced this at the first f8 in 2007 when we rolled out platform and it was kind of our our way of explaining the the phenomenon that we thought was happening in the world and um the idea of the social graph is that you know if you mapped out all of the connections between people in the world that it would form this graph and you know what we are trying to do at Facebook is just try to map out the connections that people have because we think that once once those connections are mapped out then you can start to offer all these great social products both as part of facebook.com and you know all the different Facebook services that people use Facebook mobile all the things like that but also start to enable this broader platform where people can build games they can build they can start to remake any site or application on the web around knowing who you know and kind of personalizing things to you so you know it's been this interesting thing because I think a lot of people have characterized it as if somehow we owned the graph or we're trying to in the graph or someone else has a graph and it's not really how we intended it at all it's I mean we think that there is a graph in the world and that the best that anyone can do is try to map it out and that even better now with some of the open graph stuff that we're doing when different services can pool their different respective parts of maps of the graph together then you can build even better services that combine all the stuff – and how do you look at Facebook's role in the graph you're a very big part of this graph if that's the case if it's built around people a lot of things have been built around search they've been built around all kind of things but not necessarily people where did where does Facebook what kind of power are you in this graph well you know I think people rely on us for two things I mean one is just the service that they use on a day to day basis to you know share and stay connected with the people around them and their friends but also I think people look to us as the leader in this space and I know there's a pretty widely held belief that as far as social networking has come you know in having almost half a billion users is certainly a pretty cool milestone that we're definitely proud of that we can serve that many people I think that people generally also believe that we're much closer to the beginning of the space than we are to the end and I think that's a theme and a lot of the changes that we make is that we you know it would be easy for us to just kind of keep things going the same as they are right and you know we grow because people because people refer their friends to the site we do no advertising so you know everyone who signs up for the site is doing it because one of their friends told them to get on the site and certainly you know on a day-to-day basis we didn't disrupt things that would be kind of the easiest way to proceed but we don't believe that if we did that we'd be doing the best thing for you know either us long-term or for the industry or for where we hope that the world gets to so you know we we continue to do what we think are the right changes even if some of them are controversial especially at the time when we do them and we think that that's a lot of what kind of people are counting on us to do is the leader in the space and what your how does the social graph get monetized you know I mean there are two kind of primary ways I mean one is we can provide really good relevant advertising to people because they tell us exactly what they're interested in and who they know and you know those people tell us what they're interested in right um so that's one piece of it right where I think on the advertising in these systems I think we'll get much more relevant than the mat in a lot of other systems very quickly and I mean it's there's some stat quoted today about how the number of advertisers in the system has grown by 4x over the last year and a half alone and you're just having all those different ads in the system makes us that there's more to draw from and that people get more relevant ads the other part is around engagement right because what people are doing on the site is they're sharing stuff and with their friends and the ads reflect that as well right so I mean there are interesting examples like what we're doing with Starbucks where I'm this was their first I think one of their first major online ad campaigns and you know they now have more than seven people are connected to her fans oven like the Starbucks presence online and the ad campaign that they did was around basically giving away some free products in their stores and they the ad was basically it said okay here there's this day where you can there's free stuff and and people invited their friends and their friends it was basically an event on the site and people basically engage their friends and got their friends to go so in the same way that people are organically sharing information on the site people are doing that around these brands as well and it's and it's proving to be really efficient for for this kind of advertising so who do you see as your competitors who do you we asked a students at f8 yeah back and forth but who do you actually when you think about competition would you think about it at all who do you who do you think about as your major people that you think about everything you know I mean there's all the usual suspects in the space but I think you know we have such a different approach than others in terms of trying to build the web in this way from the ground up around people I mean some some other folks have different approaches like I've been Google focuses on you know building it around links right and and different other companies focused on building building out the the ecosystem around different things and apples around apps right and I mean certainly you know I mean I think we compete with different companies in different ways but one thing that I try to do and running the company is not make some of the same mistakes that I've seen other companies make we try to make different mistakes thank you and you know one mistake that I think a lot of companies make is they focus on what are the big companies in the space that could potentially be their big competitors and I think people kind of over-rotate on that sometimes I mean the big example was you know in in all the early Apple clips you know that there's all the stuff about how Apple and Steve Jobs are trying to rally people against IBM but really what they needed to worry about was was a smaller company right that few people had heard of at the time and you know I think that's probably more apt right in the world is changing so quickly now with mobile stuff and and just different platforms emerging that I think it's more likely that the biggest competitor for us is something that we haven't heard of and I think what that means for us is that we should just really stay focused on what we're doing right I think we have a pretty ambitious goal for the world and what we think will make the way better what we think will make all these businesses that integrate with us run more effectively what we think will be disruptive and make us that new businesses can grow and I think if we stay focused on doing that that's really the main thing that we need to do so I realize it's kind of it's not you know it's not perfectly legitimate answer and that's your answer you're gonna be the CEO of this company when it goes public all right that's your intent yeah I mean yeah okay I'm like hey I don't I don't think about going public how do you feel as skiing being do you have a date no okay I mean we're really just focused on building the stuff that we're doing now I mean it's actually kind of crazy how how much stuff is changing right now and the last time I was on stage at D we had those two years ago right and we had less than a hundred million people using the service we hadn't launched connect yet right so the only platform that there was was people building these apps inside Facebook right and I mean that's two years right and I think you know the next few years I think are going to be as transformative as the last two years if not more because I'm really excited about the stuff that we're doing with plugins and instant personalization and and some other things that we'll do going forward that are just going to make it so that people can remake their businesses in this way that it's focused on people and and you know as the stats kind of come out around how partners you're using the stuff in the success that they're having you know the the massive increase in referrals that they're getting in traffic that they're getting from plugins are the massive increase in registrations that people are getting from different plugins and instant personalization I think it's just going to be a really compelling move to change a lot of the way that the web works towards being built not just around web links but around people and I think that I think that that's going to be exciting kind of sharing this time is people people well I mean I'm so sharing a lot still too but the problem of theme is that's how do you think you are at what have you learned to the CEO in the past two years how do you think you've evolved we talked about this little lever you were talking about some things get to you I mean you're not happy about this movie coming out but I mean I just wish that no one made a movie about me when I was alive okay did you eat koala meat what's up did you eat koala me I don't even know if you can eat koala meat okay all right excellent how do you how do you how do you see yourself as a CEO what is your leadership style you know I've always just focused on a couple of things around this and one is kind of having a clear direction for the company and what we build and the other is just trying to build the best team possible towards that and um you know in terms of a clear direction I I think we have a pretty clear theme behind all of the things that we're doing whether it's the products that we're building internally and you know over the next year one of the things I'm really excited about is we're building a lot of apps that we think are really cool too but and then obviously all the platform stuff we're really excited about I'm just because of the success that we think that that's going to bring partners and and how that's going to enable people who are using the web to have a pretty different experience so there's just a huge amount of effort going on around that and then on the people side I'm just continuing to bring in great people and put them in roles where they're empowered is a big focus for what we do so in the last couple of years I mean today we announced that and I just promoted Brett Taylor to be our CTO and he joined us during the front feet acquisition we've done a number of talent acquisitions and we really are out in the valley trying to find the most talented people who are entrepreneurial I mean we want to build an entrepreneurial company and we think that a key part of doing that is meaning means that at all levels of the company including the the senior management you need to have entrepreneurs and you need to have technical people so I mean we're recruiting and trying to get the very best people that we can into those roles and you know so it's a balance from that and people that who have grown inside the company like Chris Cox our head of product who started off as an engineer on the original newsfeed team and is one of the most phenomenal people who who I know and you know everyone who works with him says that too also you know we have folks who've joined us like Cheryl on you know the business side to build up all of our operations around the world and she's doing a phenomenal job bringing in great people and and building things up so I think as a company if you get those two things right having having a clear direction on what you're trying to do and bringing in great people who can execute on this stuff you can do pretty well and that's what we've that's really focused on well you did well here oh very good I'm sorry for picking up your hoodie but no ID needed to do that sure Rob yeah hey Mark kind of a simple question do you realize that you have already built at the age of 26 one of the maybe five most important internet companies in the world which is an amazing accomplishment and then Karl heir to that that the world kind of looks at you differently as a result in that there's kind of this interesting challenge I saw this in my 10 years of Microsoft and didn't see it at my 15 years at real but saw a little version of it I guess that the world looks at you differently and that it's almost like the expectation changes like nobody puts out a banner and tells you that and how do you deal with that both I mean really Leslie professionally it's a personal question to it but I mean the fact that already Facebook is maybe I mean Google Microsoft Amazon Apple I don't know who else I'd put in the list so that's why I said five the Greg Coleman area go ahead yeah how do you how do you deal with that realization that the world is looking at you and Facebook differently than it did one or two years ago because of the amazing success of what you've done you know maybe I'm just Mega Man denial um you know I think our goals haven't really changed much at all right and inside the company and we don't think of ourselves as a company that's successful right so we I mean we know that we have these products that people use and that they love and that the site is growing because people share with their friends and we see platform and how that's growing and how its successful for the businesses that work with us and we see the advertising stuff and see how that's going and and and creating some of the best campaigns that our partners have ever had but um you know it just it goes back to this concept where I just think we're a lot closer to the beginning than the end and I don't know I mean I guess as companies get bigger people expect you to slow down and do less crazy stuff and I guess I hope we never do that and you know something personally I don't know I I guess I have a core group of people who I really trust a lot of them I've worked with for a long time for five years um since we really started really oh yeah the company's only six years old any last bomb I know and for the first year wasn't really even a company right because I mean it was this project at Harvard before we moved out we didn't even start hiring people until you know five years ago but you know whether it's them or my my friends I think you know that's that's what I care about right I mean there are people who share my values and the values of the company and who think that making the world more open and connected is a good thing and that's what we're trying to do and you know I think it's kind of inevitable I guess that when whenever we make a change or at the scale there could be some people who think what we're doing is cool and some people who don't and I am no I guess we try to not let that get to us and we just try to do what we think are the right things to do and then listen to feedback and tweet from there thanks Rob yesterday this is two questions which may actually have the same answer and the first is who's your role model and why and the second is accepting people who are at Facebook and yourself who would be the best person to run Facebook huh I don't know if I can answer either of those questions where's my role ma too many people I look to you for different things I mean there are so many amazing people who who've built great things in this industry but I mean I look I feel like I learned the most from the people who are around me now and who I've worked with over time right and you know if something happened to me I think you could pick any of the core people on Facebook and they would on the management team and they would all do a good job running the company and I mean that's I think how you want to build these companies right is is that you know I think people really share the vision of what we're trying to do and you try to build people not and sort of hire people not just to be able to do a role but because they can you know run a run on the whole company right I mean and I think it's important because we're still a pretty small company I think that's that's pretty important to remember and so for the for the footprint that we have having you know only around a thousand people is I think relatively pretty small but it that one of the things that that means is that the company is also going to grow a lot over the next few years and it's going to be an exciting period but we want to have people around us who we trust to make good decisions as it's growing and who can run things that are a lot bigger than what they're doing now so I really think any of the core people would be good choice yes we are not a practical question thanks Esther hi mark Dave Dave Geller a lot of us are using email clients and services from Gmail and Yahoo and hotmail and we're also using your platform of course I had heard that you're planning to offer basically an email platform so that people can just use Facebook for everything is that true um you know we're working on a number of things but we're not building a webmail competitor people do messaging on Facebook all right so it's one of the primary use cases of what people decide of the Facebook world in and out in and out of your platform like an email platform yeah I mean I think this is actually one of the most interesting things that's going on today is communication is getting to be shorter form more informal and more frequent right so I think that SMS is a much more interesting platform or i.m than email is today right it's also I mean why I think status updates are increasingly common and they're probably an order of magnitude more people posting status updates than write long-form blog posts right so you know there are definitely these great services that people use that are these full webmail clients that's not what Facebook is right I mean Facebook has a messaging application it has an IM application which uninterestingly enough the IM thing is run by one person i think it's maybe the second-largest I am Network in the world and so I mean there's a lot of room for improvement in these things just because it's so basic in terms of what we're doing right now compared to what we can be doing but I think that a lot of the opportunity is going to be around fusing these shorter form communication higher frequency less formal things together not in doing the email stuff that people have been doing in the past we talked about the power of defaults and privacy settings and decisions that you've made how our decisions at your company about important decisions like that so for example Microsoft does a lot of prototyping with customers Google does a/b testing Steve Jobs purportedly makes the last call himself how does it happen for Facebook so we're a company where there's a lot of open dialog inside the company and we have only you know five core values and being open inside the company is one of them recollected this trend outside the company then that's a really important thing for us to do inside the company as well so we have crazy dialogue and arguments people set out ideas I mean every Friday I have an open Q&A where anyone in the company can come and ask me any question they want people ask me hard questions right so it's actually you know should have been pretty good practice for this but um but it's not I wear my hoodie there and it's fine but you know our style is really two things we like to innovate doing what we think is its kind of the principle the right right thing to do and build a product that we think is the right thing but because we're a web product we just have changed pretty quickly so we also listen in real time to the feedback that we're getting from people and that that takes to two primary formats I mean one is we listen to all the kind of anecdotal feedback all the emails that we get all the posts that people make on Facebook the blog posts that they write all the things that people tell us but we also look at the data of how people are actually using the site right and how people are using the products that we launched because and we know that you know people a lot of time when will change something they won't like to change but will be able to tell very quickly how they're using the products and whether they're being able to use them to share more whether they're promoting the site more to their friends or whatever they're doing and you know in response to the to the most recent stuff that we did we innovated we changed a lot of the products around platform to be what we thought that they should be and that had these privacy implications and we did what we thought were the right things around the default and we listened to we got a lot of feedback and the biggest point of feedback that we got was that people wanted simpler controls so we actually you know a team of us we just we hold up and in a conference room for two weeks to go crank out a new set of settings and and you know I was there for a lot of it and a lot of other folks were there and they didn't sleep and then it changed clothes and they were just there and they built this thing and then we shipped it so I mean that's how the company works a lot of the last calls on big decisions um yeah I mean if it's if it's something that needs to to you know get a tie broken or something like that or if it's a really important thing then definitely people will bring it to me and I'll and I'll make those decisions very quick last two questions alright quick just want to make a quick question about the flash versus html5 a lot of people on stage have been talking about how much they love the iPad but when you want to use Facebook there are some aspects of it that don't work like farmville and there's millions of people who play that so when it comes to Facebook what's your sort of opinion on the – technology should you have to make a facebook HD app for people to get the full experience or should it happen on the web you know I mean we're agnostic I think on that I tend to believe more in the web than apps personally but I I think we'll see and I think there will be both I know there's a real reason why there are apps on mobile phones specifically things like the internet connections and the power and CPU are not effective enough to have the best HTML experience yet but but I think that'll change and we'll see how it goes and there are these two good platforms the thing that I actually care a lot more about is it's not the vertical platform of kind of you have the operating system and then you have an app or you have a browser and then you have a website it's how you integrate people into all of this stuff right and so it's kind of it's a different cut in the problem I think and we just want to build tools that people can can make all the stuff good so I mean on phones actually I think a lot of the stuff is a lot easier to do I mean when you buy an Android phone one of the first things that you do is you you can sign in with your Facebook account and it just brings all of your all of your friends into the contact address book and I mean this is something that I think a lot of people may not know about how iPhone and Android phones work but every application that runs automatically gets access to all of your friends and all of the contacts that are there so in a way I think it's going to be a lot easier to have these great personalized and instantly social expiry on those devices been on the web because of some of the expectations that people have around how the stuff works today but I think it'll get there for all this stuff I just think it'll take a bit of time but that's the trend that I'm that I'm the most focused on okay that's very cute okay mark you almost answered the question there but Facebook crashes regularly on my iPhone and I don't have an iPad specific version of Facebook and I wonder if you could go a little further in terms of you know what it means to Facebook to have mobile apps and you just referred to how you know socializing we all have our phones with us here but we don't have our computers so we're really using our phones as a way to gain access to Facebook and to socialize with our friends what is the role of the phone yeah I mean we are mobile experiences growing really quickly so we're I don't want to misquote any stats but I know that you know it's it's well more than a hundred million people are using Facebook on their mobile phones now and that's grown by you know three or four X in the last year alone so I mean that's growing a much faster rate then then the web version is but I mean but people use all different ways and a lot of people use the web on my iPad I use I use the website and I think that it's kind of all you need on the iPhone the the app is great there's zero which we launched recently which is a trimmed-down version for four markets where the bandwidth yes I mean we're so people can get cheaper access to it you can get free free access to Facebook I'm free data because they're actually no pictures I mean that's stripped out of that version of it but these are on in areas where the bandwidth is just a lot slower so you know I think that one of the challenges and one of the things that's interesting about mobile is that there's no standard platform yet it's not like the web where you know six years ago and I was getting started building Facebook there's no question what I was going to build on it was gonna be a website and and it was kind of clear how that was going to work now you know it's unclear is going to be Android is it gonna be iPhone it's gonna be html5 or apps or or any number of other platforms and I think that's that's a challenge but it's also kind of cool to see what experiences you can make possible these different things and triangulate off of off of those to get to figure out where where we're hoping to be south you are you gonna have an iPad you're gonna have an I assume eventually we will yeah I mean well the company is it's a thing it's an interesting thing to remember about us is we're still a pretty small company you know I was I was writing this email announcing Brett's new role as CTO and I was talking about some of the projects that he's going to get involved in and and you know I was talking about newsfeed which i think is going to be one of them which is the homepage for you know more than 250 million people every day and the team of people that works on it is 11 people and you know search we have this great type ad and people do queries and the number of queries is on the order of magnitude of of what Google is doing and it's not it's not what Google is doing but it's on the same order of magnitude and the team working on searches is 12 people I think and um and you know the whole team put working on platform which we hope will blossom to be the foundation of this this whole industry is I think it's around 25 or 30 people and you know talked about I am before and that was one person so we have a lot more to do right and I mean that's like one I think the most exciting things for the next few years is we're nowhere near the set of things that we think should get built and I think that's one of the exciting things about working at Facebook now it's one of the exciting things about doing what we're doing and it's just a cool place to be great mark thank you thank you Mark you