In this video I show how to run fb ads for free. This can be used with Affiliate Marketing, Shopify Dropshipping, SMMA & more!

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what's going on YouTube Matt Johnston come at you guys with a quick video and in today's video I'm gonna be showing you guys how you can run Facebook ads for a hundred percent free but before we get into this video please make sure you guys like Tommy and subscribe and hit the notification boat below because I'm gonna be providing a tremendous amount of value to you guys on each one of my videos and so yeah guys in this video today I want to show you guys exactly how you guys can run Facebook ads for free I mean no this is not clickbait the method I'm gonna be showing you guys actually is the exact same way you can run Facebook advertising without even having to spend a dime because one of the biggest problems I noticed that people face when it comes to Facebook advertising is that people burn so much money on testing on advertising and most of the time they don't even break even or actually lose money when they run these specific Facebook ad campaigns and I'm gonna show you guys how you can actually use the exact same information that you have to pay using Facebook advertising but I'm going to show you guys a hack that you can actually use the exact same data for a hundred percent free so make sure you guys stay for the whole duration of this video because this is basically a way that you're gonna be able to save so much more money and this is actually an even better method I recommend you guys use when it comes to marketing to your audience with Facebook advertising okay so you guys can see right you were actually in the backend of my marketing objective here and you can see right here I'm gonna show you guys a little rundown of exactly how Facebook advertising works already if you're not already familiar but you're gonna see just a bunch of different marketing objectives you can use so I'm gonna just use engagement for our example today it's so I'm gonna scroll down really quick and just say continue so basically what pulls up when you go into the backend of your Facebook ad campaigns is you're gonna see the exact audience you guys can target with a custom audience right here the locations the age range the gender the languages pretty much all sorts of different demographics that can pull up with your Facebook ad campaign and if you can see if we scroll even further one of the most powerful things about the Facebook advertising platform is that you guys can go even further detailed targeting with your campaigns and so you can see right here let's say for example if we were to do fishing here and just hit enter right here right you're gonna see a potential reach of 41 million different people that you can reach when you pay for your facebook ad campaign and let's say if we wanted to narrow our audience even further to get even more in-depth targeting for our potential regions so let's just say if we were to type in fishing again and let's say if we chose trolling fishing for our example right you're gonna see even more narrow reach right here with a potential reach of 300,000 different people and this is great information because this is going to give us a specific demographic that our Facebook Ads gonna target with more highly likely people that can buy right so obviously I'm not gonna show you guys a way that you're gonna have to spend your money but the reason why I wanted to show you guys this really quick is because the website I'm gonna be showing you guys today you can do the exact same things that you can do here on this website and so the website I'm going to be showing you guys today is actually called lookup ID com now if you guys aren't already familiar with this website is already this is basically a way that you can look up different Facebook profiles Facebook page IDs and you can even target specific interests that people like on the Facebook platform and so we're just gonna go up to the Facebook search really quick because this is what you're gonna want to pull up and so you guys are gonna see right off the bat it's gonna pull up a bunch of different search target profiles you can target for a hundred percent free and so you can see you can target where people live what school they attended where people visited what people liked right but the most powerful section here is actually the multiple variables part because as I showed you earlier this is basically a way that you can hyper target certain people in whatever specific niche you wanted to market your product or service in front of them so let's just say for example if we did fishing again so let's do you know fish people that like fishing and trawling fishing because that's what we targeted earlier so let's just pull up the information here people that like both of these together and we can just search these right here right and so what's gonna pull up is every single person that likes both trawling fishing and fishing in general on the Facebook platform and so you can see just all these people are here you can target for 100% free and this is basically the same exact information that you're gonna have to pay for with Facebook advertising right so this is why this website is so powerful right here because all these people right here are interested in both categories that you'd have to pay for with Facebook advertising and so you guys can play even more in-depth with this website here so let's just say for example for were to go more specific into this so let's just say if they were in a specific location you can even target a location guys okay which is pretty crazy right here so let's just say if we targeted people that were interested in trawling fishing fishing and we're located in California okay and you can search right here okay this is gonna pull up every single person that's located in California that are interested in fishing and trauma fishing as well and so what you guys can do with these specific people is you can essentially leverage a bunch of different marketing strategies maybe if you wanted to add all these people in a Facebook group maybe if you wanted to invite them to like a Facebook page you can even redirect these specific people on a different platform and maybe if you wanted to invite them to subscribe to your YouTube channel maybe if you wanted to invite them to follow your Instagram page these are the exact same people that you can actually market to and potentially sell your product or service for a hundred percent free because these are the exact same people that you have to pay for with Facebook advertising okay so this is such a powerful way that you can market to your audience for 100% free and this website is way better than Facebook advertising because for one you're not burning or risking any money when you're trying to gather some data about your audience and number two there's more leverage because you can actually gather this audience permanently and even market to them a bunch of different products you're trying to sell whether it's with affiliate marketing whether it's with Shopify drop shipping whether it's with social media marketing there's just so much more leverage when you have this audience in front of you than actually having to pay to get your product in front of these people right so again what I would recommend you guys do is actually get some information about your audience here and you can actually use the data collected in the backend of your Facebook ad manager and transfer it to this website here and pretty much get the audience size you're looking for and remark it to them in whatever specific way you choose right so we can actually play with this even more and maybe you were trying to target people in the entrepreneur space so let's just do for example people that like the page like Tai Lopez and let's do Gary Vaynerchuk okay and also live in New York okay and just search these people here right it's gonna be the same exact people that like these specific pages and these are all potential leads that you can market to right so you guys can actually play with this website yourself you can see you can go even more in-depth with this like you can go into the page search you can pull up specific keywords that people searched with some future event locations past event locations basically the same exact results that you have to pay for with Facebook advertising but you're essentially leveraging this website to pull all this data for free right so again one way you guys can market to these people is adding them to a Facebook group you can easily create one here you can even make a personal page around a specific issue you want to market to whether that's in the phishing category you can build a whole community around specific people that are interested in that you can also make a specific page and – like that page and you can mark it to them several different products you're trying to sell right so again and the thing about these people right here is that you can actually keep these people forever in whatever phone you want to invite them to whether that's to invite them to join your Facebook group maybe to follow your Instagram page these are all potential customers of yours they can sell to with whatever business you're running right and one quick hack I wanted to show you guys if you wanted to go even further into your detail targeting with people that have a buyers in ten you can actually go into the audience insight right here in the Facebook Ads manager and just head go to audience insights and just hit everyone on Facebook and so with the audience insights this is what's going to pull up more people they're actually more buyers intent with the phishing category so as you guys can see right here we're just going to keep the audience location in the United States and just go to the page like section and you can see if we typed in you know fishing here and just hit maybe fishing line right what you guys can look at is the affinity score right here obviously the higher the affinity score the better target audience you're going to reach is so again you're just gonna want to filter out and play with these searches here so let's do for example tackle warehouse here which is this search right here so this specific target audience has a very high affinity score here with over 5,000 here so this is one audience I would filter out and add to my Facebook search right here so if we scroll down here you can add them to your liked category and pretty much get every single person that likes this page and obviously the people that like this page are more by your intent ready to purchase your product so this is a cool little hack right here so what I would do is actually copy this search term here tackle warehouse and paste this into my search graph so I'll just set this out here you just clear all this stuff and you don't have to actually go hyper target when you're in this category here because this is actually going to pull up the buyer intent people so you can actually just paste the page likes up here and the search engine right here and it's gonna pull every single person that likes this specific page and so again you can just keep filtering out again so let's do the best university just filter that again and exit this out and this is another one you want to target right here so this affinity scores over 10,000 here so this would be a perfect audience that you guys can sell to in the future so again what you can was actually just copy this term right here and just paste this in your search term right here so even if we searched in people that like tackle warehouse and the Bass University this is going to actually give you more hyper targeted results but we can just search that here and these are more highly targeted people that are more likely to purchase your product on Facebook so this was just a quick little hack I wanted to show you guys that you can target for your Facebook marketing when you're trying to sell your product or service and this is basically my thought process when I'm choosing people that I want to market to so again guys what you guys can do is go to your audience insights and this is where you're gonna do your market research on people that are more by your intent ready you can look at your affinity score here and pretty much gather data in whatever knees you choose and then post the people that like those specific pages into your search terms right here and this is what's gonna give you more highly targeted people that you can add as friends and invite them to whatever page you choose and this is essentially how you can run Facebook Ads for free and so yeah guys this was a quick little video I wanted to show you guys on how you can run Facebook guys for free without risking money on ad spend so I really hope you guys enjoyed this video today please make sure you guys like Tommy and subscribe for more future videos and yeah guys take care but okay let's go

26 thoughts on “How To Run Facebook Ads FREE | Facebook Ads For Affiliate Marketing

  1. I am finding his "providing value" so far hasn't paid off. Things have changed or it gets you banned on Facebook or Instagram. Liked his bids at first but when I try to do it it's not allowed and out of date already. 🙁

  2. I'm sorry but when I click on engagement there is no continue button. It says setup account. On Lookup ID if I add a second Multiple Variables I get This page isn't available.

  3. You always have value in your videos. Awesome content even for a quick video. Nice and to the point which I appreciate very much! Thank you very much Matt!! I just joined clickfunnels and will attempt this 100day challenge.

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