Facebook CEO Mark Zuckerberg unveiled a new experience for Android phones on Thursday (April 4th). The idea behind the new Facebook Home software is to bring content right to you, rather than require people to check apps on the device.

Facebook CEO Mark Zuckerberg unveiled a new experience for android phones on Thursday the idea behind the new home software is to bring content right to you rather than require people to check out on the device Facebook's new family of apps will let users display mobile versions of their newsfeed and messages prominently on the home screens of a wide range of devices based on Google's Android operating system shares on Facebook climb 2% to 28.8 three in the afternoon Google stock was off 1.5% at 793 81 and why do we need to go into all those apps in the first place in order to see what's going on with the people we care about that's because today our phones are designed around apps and not people so we want to flip that around and since and it's all right there as soon as you look at your phone so now we want to bring this experience of having a home of always knowing what's going on around you right to your phone the home screen is really the soul of your phone you look at it about a hundred times a day it sets the tone for your whole experience and we think that it should be deeply personal so today we're going to talk about this new experience for your phone it's a family of apps and you can install it and it becomes the home of your phone so we're calling this home facebook executives showed a new chat heads messaging service and cover feed both the which dominate uses home screens and continuously feed messages photo status updates and other content from Facebook's network for facebook bolstering its mobile presence is critical nearly seventy percent of Facebook members used mobile devices such as smartphones and tablets to access its service at the end of 2012 and 157 million of Facebook's roughly 1 billion users access service solely on a mobile device the company has stepped up efforts to ensure that its revenue generating ads can be viewed on mobile devices and zuckerberg has said that the company's engineers are now focused on creating mobile first experiences with specialized software that adds a layer on top of android facebook may get many of the benefits of having its own phone without the costs and risks of actually building a hardware device

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